Retail Campaign Design
Design and adaptation of retail promotional materials for multi-day sales campaigns, including flyers, posters, billboards, and POS elements.
Focused on strong visual hierarchy, clear price communication, and high-impact retail messaging optimized for both close-view print formats and large-scale outdoor visibility.
Layouts combine emotional, lifestyle-oriented imagery with product-driven sections to ensure fast readability and effective conversion in competitive retail environments.
All materials are developed in alignment with brand guidelines and prepared as print-ready production files, supporting multiple product categories, discount structures, and key logistical highlights.
Developed large-format billboard visuals and printed promotional materials (flyers, posters, retail POS) with strong emphasis on brand visibility and clarity at distance. Prepared print-ready production files in CMYK (ISO Coated), with defined bleed, safe margins and proper resolution. Ensured technical accuracy and consistency across various print formats and dimensions.
Informational poster and social-ready visual presenting media trends for 2026.
Designed to clearly communicate data, trends, and insights through a clean layout, strong hierarchy, and bold color contrasts, making complex information easy to scan and understand across digital and print formats.
Designed to clearly communicate data, trends, and insights through a clean layout, strong hierarchy, and bold color contrasts, making complex information easy to scan and understand across digital and print formats.
Grand Opening Campaign Visual – Tehnomedia (Novi Sad)
Concept, design, and execution of a full retail campaign visual created for the grand opening of a Tehnomedia store in Novi Sad.
The key visual was designed to communicate strong opening offers, promotional pricing, and gift mechanics through a bold color palette, clear hierarchy, and high-impact product presentation.
The layout balances emotional appeal with sales-driven messaging, ensuring fast readability and effective communication across print and digital channels.
The campaign highlights opening-day benefits, limited-time offers, and customer rewards, while maintaining full brand consistency and retail clarity.
The key visual was designed to communicate strong opening offers, promotional pricing, and gift mechanics through a bold color palette, clear hierarchy, and high-impact product presentation.
The layout balances emotional appeal with sales-driven messaging, ensuring fast readability and effective communication across print and digital channels.
The campaign highlights opening-day benefits, limited-time offers, and customer rewards, while maintaining full brand consistency and retail clarity.
Clear Deal Program – Promotional Poster
Design of a promotional poster created as a key visual for video-based marketing of the Clear Deal Program.
The concept focuses on strong automotive imagery, dynamic composition, and bold messaging to communicate ease, speed, and trust in the car-buying process.
Typography, color gradients, and diagonal layout elements were used to enhance motion-readiness and ensure visual impact across video, digital ads, and large-format displays.
The design integrates brand identity, call-to-action, and contact details into a clear, conversion-oriented layout optimized for motion and static use.
The concept focuses on strong automotive imagery, dynamic composition, and bold messaging to communicate ease, speed, and trust in the car-buying process.
Typography, color gradients, and diagonal layout elements were used to enhance motion-readiness and ensure visual impact across video, digital ads, and large-format displays.
The design integrates brand identity, call-to-action, and contact details into a clear, conversion-oriented layout optimized for motion and static use.
Adaptation and print preparation of ASUS marketing materials in accordance with brand guidelines.
Promotional campaign design for Toyota, including print and large-format retail materials aligned with brand standards.
Tefal Holiday Promotion – Poster Design
Promotional poster designed for Tehnomedia retail campaign, featuring Tefal cookware holiday offer. The layout emphasizes clear hierarchy, strong brand visibility, and bold promotional messaging to ensure quick readability and high impact in-store and across digital channels. Product visuals are arranged to highlight everyday cooking use while maintaining a clean, premium retail look.
For this client, I independently conceptualized and designed the illustrated map Flavors of the Coffee Belt, visually presenting the world’s main coffee-growing regions and their characteristic flavor profiles. The entire concept, visual style, typography, color palette, and map illustration were created from scratch. The focus was on a premium, dark aesthetic with gold accents, giving the map both educational and decorative value—suitable for print, posters, or wall graphics. Special attention was given to readability, information hierarchy, and achieving a balanced relationship between geography and regional flavor descriptions.
